Longdown Lamb Packaging

Creative Direction & Design for branding and packaging of Longdown New Zealand Lamb product range for the ANZCO food group.

The silver “koru” (Māori for “loop”) references Māori artwork; the colour references the silver fern- a tree fern that is endemic in New Zealand and a symbol commonly associated with the Country.
The design concepts have been used for the entire product range of lamb branding, packaging and website and are currently on sale across the UK in Waitrose Supermarkets.

Agency: Harvey Cameron